There is one main goal in every designer’s mind when creating an interior design for a shop - to attract as many customers as possible and entice them to buy from or engage with the brand in a unique way.
Currently, there are many ideas to make most of design when running a retail shop. However, most interior designers know that no matter how the design looks - it is the function that gives it advantage over the competitors and makes it perfect for attracting customers.
Below, we are listing the main interior design principles that are important for the launch of each line of product or services.
1.An eye-catching product display
One of the most important points for each product or the announcement of a new service is the way in which it would be presented. The truth is, every potential customer will not suddenly know the product or service - if they are not properly introduced to it.
The power of visual merchandising is one of the key points here. Every customer can subconsciously get introduced to a product if there is an effective online display. So, by displaying the right products in front of your shop (where they could be seen) they will have a higher chance of entering your shop and buying from you.
Knowing this, the main problem is how to decide which product to display. The way you arrange and show your display product must be able to tell a story and convey a message to your potential customers.
2.Use all of your senses
As humans, we use all of our five senses to perceive the conditions around us. Therefore, the best way to attract the customer is to make your products and interior design appealing to every sense of your customers. The best way to do that is to maximize the arrangements and attraction in your shop’s interior design so that people get attracted to it more easily.
First of the senses is the sight - which is the easiest one to affect thanks to colors, lights and good arrangement in your products. Next up is sound which can be controlled by nice background music (in line with your products or services). Touch, smell and taste are the remaining three senses which should all be incorporated to your products.
The third thing to make your shop look nice is product management. Basically, you should ensure that your interior is clean and tidy - which is particularly important for small shops where things can easily get messy.
One of the most popular principles in retailing is to pay attention to detail. Instead of putting your products randomly because of lack of space or motivation, make sure to gather them up and sort them in a proper way - seeing which product goes well together with which.
4.Control your customers
The best way to make your customer browse through most of your products is to design a path in the Interior Design of your shop. This path can vary according to the shop’s size and the products sold - but is mainly something that directs the customer behavior in the shop.
On average, almost 90% of the people tend to go to the right when entering a shop. This is why you should position your products strategically and make use of this habit. The more products you can expose to your customers - the more chances they will buy them.
5.Satisfying your customers
Last but not the least of the principles for successful product sales through interior design - is to satisfy your customers. The best way to do that is by arranging your product strategically, putting a sign over it and making it a focal point of your store.
On top of that, you should position your store’s materials so that they don’t block the flow of traffic - and also provide rest zones for the people that are not interested in them. This can help you limit the amount of traffic in your shop and limit your products to the customers who truly want and need them.